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About

Personal Training & Group Fitness That Fits Your Life

Located in Frisco, Texas, Innovative Fitness helps you move better, feel stronger, and live healthier. Our certified coaches combine custom programming with accountability and a positive community to keep you progressing—no matter your starting point.

  • Customized personal training focused on your goals and schedule.
  • Holistic approach: strength, conditioning, mobility, and recovery.
  • Fun, results-driven small group classes for all fitness levels.

Expect clear plans, supportive coaching, and sustainable results—from your first assessment through every milestone.

Explore Services

Services

What We Offer

Personal Training

One-on-one coaching with customized programming, progress tracking, and accountability.

Group Classes

High-energy, small-group sessions for strength, conditioning, and mobility—beginner to advanced.

Nutrition Coaching

Simple, sustainable guidance to fuel performance, support recovery, and reach body composition goals.

Athlete & Youth Training

Performance training to build speed, strength, and resilience for sport and life.

Conditioning & Endurance

Cardio-focused sessions to improve stamina, heart health, and overall fitness.

Injury Prevention & Recovery

Mobility, stability, and corrective work to move better and reduce risk.

Testimonials

What Our Members Say

Ashley P.

Member

The coaches at Innovative Fitness keep me motivated and consistent. I’m stronger and have more energy every week.

Daniel T.

Member

Great community and smart programming. The small group classes push me without feeling intimidating.

Olivia R.

Member

Nutrition coaching + training made a huge difference. I feel better, move better, and actually enjoy workouts now.

Marcus S.

Member

Coaches are attentive and knowledgeable. Scheduling is flexible and the programming is easy to stick with.

Meet the Team

Your Coaches & Support Crew

David Cruz

Head Coach

Leads programming and personalized training for sustainable strength and performance.

Samantha Lee

Studio Manager

Ensures seamless scheduling, member support, and a welcoming studio experience.

Ryan Patel

Performance Specialist

Focuses on movement quality, mobility, and athletic development for all levels.

Jessica Wright

Nutrition Coach

Provides practical nutrition strategies to support training, recovery, and lifestyle.